Making the digital world a better place to grow up.
Apps for children, and for the people raising them. Everything runs on your device — nothing is collected, nothing is sold, and nothing leaves your phone unless you choose to send it.
The apps
Plippo Games
Many gentle mini-games — colouring, puzzles, counting, cooking. Tasks are read aloud, so children who cannot read yet play on their own.
Plippo Baby
A private pregnancy and baby tracker on one timeline — kicks and contractions before, feeds and sleep after, nothing to migrate in between.
Our principles
The model
Bought once. Not rented.
Most children's apps are free to install. That is where the cost starts, not where it ends.
- attention
- data
- time
- money, monthly
The usual way
Our way
A monthly subscription* Any Plippo app, bought once
* No figures on this chart, on purpose. Both stores show Plippo's price in your own currency, and it is one payment; a subscription costs whatever that app charges, every month, for as long as you keep it. What this page claims is the shape of the two lines, and that does not move with anybody's number.
There would also be a feature to allow people to donate to an app project if they find it useful and will prevent app from having to rely on tracking and data collection.
They were offering to fund the thing we already do for free. We didn't build the donate button; the price is the price. But it settled something worth saying out loud: when the deal is plain, people don't resent paying for software. They offer.
How we work
Great products earn trust. They don’t demand it.
We read the playbook, then built the opposite. Many apps, and especially those made for children and new parents, are full of design that is very good at what it does — the reward that lands just as attention slips. We studied it closely. Not to use it: to know precisely what to leave out.
The work is not adding features. It is finding what does not work, fixing the detail everyone else skips, and refusing a business model that puts making money ahead of being worth the money.
Left out, deliberately
- Streaks
- Timers
- Near-misses
- Leaderboards
- Daily rewards
- Notifications that pull you back
- Adverts around a pregnancy
- Your data sold on
What you meet instead
- Nothing can be failed
- No score
- A wrong tap gets a gentle repeat
- It waits
- No account, ever
- Works with the network off
Underneath
Simple on the surface. Sophisticated underneath.
Two apps for the people at the centre of everything: a child meeting the world for the first time, and the mother or father carrying them there — often at four in the morning, usually without being thanked.
A child’s four seconds
- Tap
- Play
- Discover
- Smile
Nothing to fail, no score to chase, nothing running out — just the next thing worth trying, and a small delight when it works. Tasks are spoken too, in their own language, so they can start without waiting for a grown-up.
A parent’s four seconds
- Open
- Tap
- Done
- Back to them
A kick counted on the sofa. A contraction timed at three in the morning. Then feeds one-handed in the dark, sleep, nappies and growth — and later first words and foods tried. One timeline from the first positive test to the third birthday, with no sign-in and no signal needed.
- kicks
- contractions
- feeds
- sleep
- nappies
- growth
- photos
- letters to the baby
- first words
- foods tried
- drawings
- every setting
No analytics, no ad networks, no servers of ours — nothing you or your child enters is collected, and none of it leaves the device unless you send it. A pregnancy is not a market segment, and a child’s first years are not a dataset.
- both apps run with the network switched off, start to finish
- your record is exported as a file you keep, not a cloud you rent
- regular releases, tested on real phones before they ship
The range
From a first game to becoming a parent.
Two apps, and between them the whole of early childhood — the aim is to be worth having at every stage of growing up, not to be outgrown in a season.
Privacy
The only network activity is an optional one-time purchase, handled by Apple’s or Google’s own store client. Neither app tells the store anything about you or your child.
Questions
Do Plippo apps show ads?
No. Neither Plippo Games nor Plippo Baby has ever shown an advertisement — no banners, no pop-ups, and no “watch a video to continue” buttons.
What data do Plippo apps collect?
Nothing. There are no accounts, no analytics and no profiles in either app. Everything a parent or child enters stays in that app’s private storage on their own device.
Do Plippo apps work offline?
Yes. No Plippo servers exist. Both apps run with the network switched off. The only network activity is an optional one-time purchase, handled by Apple’s or Google’s own store client.
Is there a subscription?
No. Purchases in Plippo apps are optional and one-time. Neither app has ever offered a subscription.